Question 1

Most of the time required to maintain an e-commerce site is spent on:

Accepted Answer

A)  debugging code.
B)  responding to emergency situations.
C)  general administration and making changes and enhancements to the system.
D)  changes in reports, data files, and links to backend databases.E) None of the above
F) A) and D)

Question 2

All of the following are basic information requirements for a product database except:

Accepted Answer

A)  product descriptions.
B)  stock numbers.
C)  customer ID numbers.
D)  inventory levels.E) B) and D)
F) A) and B)

Question 3

Prior to the development of e-commerce, websites primarily delivered static HTML pages.

Accepted Answer

A) True 
 B)False

Question 4

PHP is an open source, general purpose scripting language that is most frequently used in server-side Web applications to generate dynamic web page content.

Accepted Answer

A) True 
 B)False

Question 5

All of the following are website design features that annoy customers except:

Accepted Answer

A)  slow-loading pages.
B)  pop-under ads.
C)  splash pages.
D)  multi-browser functionality.E) None of the above
F) C) and D)

Question 6

The primary way a website is able to personalize the content presented to a visitor is through the use of:

Accepted Answer

A)  privacy policies.
B)  cookies.
C)  accessibility rules.
D)  site management tools.E) A) and B)
F) A) and C)

Question 7

Which of the following types of e-commerce presence is best suited for creating an ongoing conversation with one's customers?

Accepted Answer

A)  website
B)  e-mail
C)  social media
D)  offline mediaE) A) and D)
F) A) and C)

Question 8

All of the following are simple steps for optimizing web page content except:

Accepted Answer

A)  reducing unnecessary HTML comments.
B)  segmenting computer servers to perform dedicated functions.
C)  using more efficient graphics.
D)  avoiding unnecessary links to other pages on the site.E) B) and C)
F) A) and D)

Question 9

Which system functionality must your website have to be able to personalize or customize a product for a client?

Accepted Answer

A)  an ad server
B)  a site tracking and reporting system
C)  an inventory management system
D)  customer on-site trackingE) B) and C)
F) A) and D)

Question 10

________ are a kind of middleware software that provides the glue connecting traditional corporate systems to the customer as well as all the functionality needed to conduct e-commerce.

Accepted Answer

A)  Application servers
B)  Web page servers
C)  Database servers
D)  Content management serversE) A) and B)
F) None of the above

Question 11

Advantages of dynamic page generation include all of the following except:

Accepted Answer

A)  lowered menu costs.
B)  market segmentation.
C)  nearly cost-free price discrimination.
D)  client-side execution of programming.E) A) and C)
F) A) and D)

Question 12

Which of the following statements about responsive web design (RWD) is not true?

Accepted Answer

A)  RWD works best for sites that have complex functionality.
B)  RWD tools include HTML5 and CSS3.
C)  RWD makes it possible to design a website that automatically adjusts its layout and display according to the screen resolution of the device on which it is being viewed.
D)  RWD can be costly.E) A) and C)
F) A) and D)

Question 13

All of the following are major players in hosting/co-location/cloud services except:

Accepted Answer

A)  GoDaddy.
B)  WordPress.
C)  Verio.
D)  Liquid Web.E) A) and B)
F) All of the above

Question 14

Which of the following is not part of the LAMP open source web development model?

Accepted Answer

A)  Linux
B)  Apache
C)  Microsoft IIS
D)  PHPE) All of the above
F) B) and D)

Question 15

Explain both demand and supply-side considerations when choosing the hardware platform for an e-commerce site. Include a discussion of I/O-intensive vs. CPU-intensive operations and scalability.

Accepted Answer

The hardware platform refers to the unde...

Question 16

When using multivariate testing, if you wish to test two different versions of an image, a button, and a piece of text, how many combinations will you need to test?

Accepted Answer

A)  2
B)  4
C)  6
D)  8E) None of the above
F) A) and D)

Question 17

When developing an e-commerce presence, it is important to understand that the technology must drive the business, not the reverse.

Accepted Answer

A) True 
 B)False

Question 18

All of the following are steps one can take to right-size a website's hardware platform and meet demands for service except:

Accepted Answer

A)  scaling hardware vertically.
B)  scaling hardware horizontally.
C)  replacing static pages with dynamically generated pages.
D)  improving processing architecture.E) None of the above
F) A) and B)

Question 19

All of the following might be part of a website's middle-tier layer except:

Accepted Answer

A)  a database server.
B)  an ad server.
C)  legacy corporate applications.
D)  a mail server.E) A) and B)
F) C) and D)

Question 20

In general, the annual system maintenance cost will roughly parallel the development cost.

Accepted Answer

A) True 
 B)False

Exam 4: Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

All of the following are steps one can take to right-size a website's hardware platform and meet demands for service except:

Correct AnswerverifiedShow Answer

When using multivariate testing, if you wish to test two different versions of an image, a button, and a piece of text, how many combinations will you need to test?

Correct AnswerverifiedShow Answer

All of the following are major players in hosting/co-location/cloud services except:

Correct AnswerverifiedShow Answer

Which system functionality must your website have to be able to personalize or customize a product for a client?

Correct AnswerverifiedShow Answer

When developing an e-commerce presence, it is important to understand that the technology must drive the business, not the reverse.

Correct AnswerverifiedShow Answer

All of the following might be part of a website's middle-tier layer except:

Correct AnswerverifiedShow Answer

Which of the following types of e-commerce presence is best suited for creating an ongoing conversation with one's customers?

Correct AnswerverifiedShow Answer

In general, the annual system maintenance cost will roughly parallel the development cost.

Correct AnswerverifiedShow Answer

PHP is an open source, general purpose scripting language that is most frequently used in server-side Web applications to generate dynamic web page content.

Correct AnswerverifiedShow Answer

Explain both demand and supply-side considerations when choosing the hardware platform for an e-commerce site. Include a discussion of I/O-intensive vs. CPU-intensive operations and scalability.

Correct AnswerverifiedThe hardware platform refers to the unde...View AnswerShow Answer

Which of the following is not part of the LAMP open source web development model?

Correct AnswerverifiedShow Answer

All of the following are website design features that annoy customers except:

Correct AnswerverifiedShow Answer

The primary way a website is able to personalize the content presented to a visitor is through the use of:

Correct AnswerverifiedShow Answer

All of the following are basic information requirements for a product database except:

Correct AnswerverifiedShow Answer

Prior to the development of e-commerce, websites primarily delivered static HTML pages.

Correct AnswerverifiedShow Answer

All of the following are simple steps for optimizing web page content except:

Correct AnswerverifiedShow Answer

Which of the following statements about responsive web design (RWD) is not true?

Correct AnswerverifiedShow Answer

Advantages of dynamic page generation include all of the following except:

Correct AnswerverifiedShow Answer

Most of the time required to maintain an e-commerce site is spent on:

Correct AnswerverifiedShow Answer

________ are a kind of middleware software that provides the glue connecting traditional corporate systems to the customer as well as all the functionality needed to conduct e-commerce.

Correct AnswerverifiedShow Answer

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The hardware platform refers to the unde...
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